The Thomas Yaccato Group specializes in helping companies create authentic and enduring connections with women consumers by casting a wide-angle gender lens™ over everything a company does. This means pulling everything - product development, market research, sales training, marketing and advertising - through a gender lens. This is what we call Gender Intelligence™. Some of our clients that have benefited from this perspective are Sears, Imperial Oil, Petro-Canada, The B.C. Government, Sobeys, The Home Depot, IKEA, Allstate, Toyota…
Read More» |
|
Known for her irreverent humour and practical advice Joanne Thomas Yaccato is one of Canada’s most popular speakers.
Watch Joanne Live »
|
|
Joanne’s newest book,
The Gender Intelligent Retailer, written with Canadian retail guru, Sean McSweeney, is now available at your favourite bookstore.
Download Book Excerpt»
Read Reviews»
Read More»
Watch Launch Videos»
|
|
Joanne works with African Banks through The World Bank teaching bankers how to better support women entrepreneurs.
Read More»
Joanne's Blogs
Business: coming soon
Personal: Spontaneous Combustion» |
