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Women can smell a “fem-marketing” rat a mile away…  
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In The News
The Thomas Yaccato Group specializes in helping companies create authentic and enduring connections with women consumers by casting a wide-angle gender lens™ over everything a company does. This means pulling everything - product development, market research, sales training, marketing and advertising - through a gender lens. This is what we call Gender Intelligence™. Some of our clients that have benefited from this perspective are Sears, Imperial Oil, Petro-Canada, The B.C. Government, Sobeys, The Home Depot, IKEA, Allstate, Toyota…
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  Known for her irreverent humour and practical advice Joanne Thomas Yaccato is one of Canada’s most popular speakers.
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Business: coming soon
Personal: Spontaneous Combustion»

 

Joanne’s newest book, 
The Gender Intelligent Retailer, written with Canadian retail guru, Sean McSweeney, is now available at your favourite bookstore.
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Joanne works with African Banks through The World Bank teaching bankers how to better support women entrepreneurs.
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Lebanese Bank Tops Women’s Empowerment Billing
Through its pioneering We Initiative, BLC Bank has sought to promote women’s empowerment and bring international standards to the MENA region.
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