Sales Training:
Reaching the Real World of Women Consumers
Introduction: The Business Case
- What is The 80% Minority?
- The economic and referral power of Canadian women
- Why women still struggle to be taken seriously by retailers
- Marketing "Sameness" versus "Differences"
- What is "Gender Intelligence" and how does it apply to service, product, pricing, design and company culture?
- How do entrenched stereotypes affect sales opportunities?
- What do women really want from their retail experience?
Applying the Gender Lens: The Four Principles of Reaching Women Consumers
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Intelligent Recognition of Gender Differences
- Gender-based consumer perceptions and patterns.
- Perform a gender audit – Pulling market research, product development, product mix and buying strategies, sales and service, marketing, advertising through a gender lens
- How gender differences in conversational and decision making styles help and hinder business relationships
- Information – Giving Out; Communication – Getting Through
- Information – What type? How much? Why is it critical to the sales process?
- Communication – gender intelligent customer touch points
- Environment – how, when, why and where are women willing to receive information about products, services and your company
- Authentic Multi-Dimensional Marketing To Reach Women’s Multi-Dimensional Lives
- Marketing your company: integrating service, product and information for a one stop shopping experience
- Time Poverty - How this translates into word-of-mouth marketing
- Marketing and advertising messages that work
- If A Woman Could Create The Perfect Store/Office...
- Creating Corporate Soul
- The chequebook variety
- Matching your inside to your outside
- Gender intelligent advertising
- Adding to ROI using the concept of "community"
- Getting "customershare" as well as "marketshare"
For more info contact us: insight@tyg.ca
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