In the News
Engendering understanding
Canadian Retailer, March / April 2009
Please adjust your glasses
The Ottawa Citizen, February 14, 2009
Designed by women
The Ottawa Citizen, February 14, 2009
Des prix forts pour le sexe faible?
La Presse, May 4, 2008
Nervous Nelly? Not!
Enterprise March 2008
Wooing Women: Banks roll out products with gender appeal
The Network Journal March 2008
Money to Grow
Africa - A Global Innovation Outlook Report
Investor stereotypes: Do women really do it better?
The Globe and Mail article posted February 16, 2008
Daddy Don’t Know Jack
The Globe and Mail article posted May 3, 2007
Opening Bank Doors to Women
The Toronto Star article posted April 27, 2007
What women want - Joanne Thomas Yaccato helps businesses overcome the gender gap
The Costco Connection, March / April 2007
Alberta Home Builders’ Association Award of Excellence 2005
A double winner was Shane Homes of Calgary.
Its Yaccato 2 model won both a single family award and the award for Innovation.
What Do Women Want? Just Ask
New York Times article posted October 29, 2006
Shane Homes launches the Yaccato 2
Media Release May 2, 2005
Women in the driver’s seat
The Globe and Mail article posted March 3, 2004
Ask what women want to buy
The Globe and Mail Book Review May 28, 2003
