In the News

Engendering understanding

Canadian Retailer, March / April 2009

Please adjust your glasses

The Ottawa Citizen, February 14, 2009

Designed by women

The Ottawa Citizen, February 14, 2009

Des prix forts pour le sexe faible?

La Presse, May 4, 2008

Nervous Nelly? Not!

Enterprise March 2008

Wooing Women: Banks roll out products with gender appeal

The Network Journal March 2008

Money to Grow

Africa - A Global Innovation Outlook Report

Investor stereotypes: Do women really do it better?

The Globe and Mail article posted February 16, 2008

Daddy Don’t Know Jack

The Globe and Mail article posted May 3, 2007

Opening Bank Doors to Women

The Toronto Star article posted April 27, 2007

What women want - Joanne Thomas Yaccato helps businesses overcome the gender gap

The Costco Connection, March / April 2007

Alberta Home Builders’ Association Award of Excellence 2005

A double winner was Shane Homes of Calgary.
Its Yaccato 2 model won both a single family award and the award for Innovation.

What Do Women Want? Just Ask

New York Times article posted October 29, 2006

Shane Homes launches the Yaccato 2

Media Release May 2, 2005

Women in the driver’s seat

The Globe and Mail article posted March 3, 2004

Ask what women want to buy

The Globe and Mail Book Review May 28, 2003