The Thomas Yaccato Group specializes in integrating the concept of gender intelligence by using a wide-angle gender lens to review company’s practices and processes. Our consulting clients such as IKEA, Allstate Canada, Toyota Canada, The Home Depot and Royal Bank Financial Group have benefited from company audits that ensured their sales training content, market research methodology, product development, and advertising and marketing programs include, and more importantly meet, women’s consumer needs.
TYG also offers internationally renowned training programs for sales, marketing and communications to help create gender intelligent customer touchpoints — your salespeople and marketing and advertising staff. Your employees who interact with your women consumers face-to-face are your best "brochure". It’s important to create authentic connections from that very first encounter.
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"Joanne Thomas Yaccato offers a unique perspective into the automotive industry and its relationship with women car buyers. Her focus groups provided us with thoughtful insight into this important consumer and her innovative and analytic ability helped us rethink and reframe our point of sale materials away from "finance and car-speak" into a language women want to hear."
Ford Credit Canada
"The Thomas Yaccato Group has been a valuable resource for IKEA Canada as we have been realigning our marketing strategy in Canada. Their extensive understanding of how to market to women, who are responsible for 80 per cent of household purchasing decisions and represent an important core customer for IKEA, has been invaluable to our organization."