Gender Intelligent Mystery Shopper Program

Women are Holistic Consumers
The business case for connecting with women consumers extends well beyond the often cited mantra, “Women control 80% of the consumer dollar spent.” According to studies by The Thomas Yaccato Group (TYG) women consumers are incredibly attuned to the micro-level detail of the entire sales process. This starts from first phone call or visit to the company’s website straight through to after-sale customer service and the company’s presence in the community. Even more telling is 60% women said they could tell if a company understood their needs by the way a sales person talked to them. Clearly, customer points of contact are a company’s most important marketing tool. However, women’s highly-developed consumer antennae can create a great deal of pressure on an unsuspecting sales force.

Women Can Smell a “Fem-Marketing Rat” a Mile Away…
Our research also reveals that women rank “not being taken as seriously as men” as their primary consumer issue. The reason this sentiment still exists today is that the majority of businesses that focus on women do so through a “marketing-to-women” lens. Women being astute consumers, however, can smell a “fem-marketing” rat a mile away.  

Gender Intelligent Retail Ecology™
The Thomas Yaccato Group (TYG) specializes in Gender Intelligent Retail Ecology™, a system that not only teaches companies how to treat women consumers seriously, but offers companies an integrated strategic platform that supports women’s consumer preferences. A key component of this approach is The Gender Intelligent Mystery Shopper Program. The program is designed to provide a gender intelligence benchmark. Our Gender Intelligence™ accredited shoppers have a combined 60 years of experience in the retail and service industries. TYG uses a proprietary wide angle Gender Lens™ process that evaluates the entire sales process; from the physical environment to a sales person’s closing ability.

Make it Women-Friendly; Make it Everyone-Friendly
Because women are so much more demanding as consumers, “graduates” of the Gender Intelligent Mystery Shop Program™ see first hand that if a business model is “women-friendly”, it becomes significantly more “everyone-friendly”.  While any company can conduct a mystery shopping program, TYG provides an invaluable gender-based focus that has repeatedly proven to dramatically improve the overall customer experience for everyone.  

For more info contact us: insight@tyg.ca

 

IN THE NEWS
CONSULTING SERVICES
GENDER INTELLIGENT MYSTERY SHOPPER PROGRAM™
GENDER INTELLIGENT™ RETAIL STORE ANALYSIS
TRAINING PROGRAMS
MARKET RESEARCH: THE GENDER INTELLIGENCE LAB
KEYNOTE SPEECHES
SPEAKING SCHEDULE
MEETING PLANNER SPEAKING KIT
TESTIMONIALS
WOMEN'S LEADERSHIP RETREATS

allstate"The Thomas Yaccato Group’s Mystery Shop Program was an important catalyst in our company’s business transformation. TYG provided Allstate an expertise and perspective that you can’t find anywhere else. By focusing on the experience women have when they come through the door, we were able to focus on and create strategies that raised the bar for all of our clients."

Christianne Dostie
Vice President, Allstate Brand
Allstate Canada